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Keeping Up with Local SEO: The Locksmith’s Guide to Online Visibility

In today's fast-paced digital world, having a strong online presence is crucial for any business, including locksmiths. If you're in the locksmith industry and are looking to make sure your business ranks high in local SEO, we've got some updates for you.

First, let's remember the importance of the basics. Google is interested in true authorship and it's essential to comply with Google E-A-T guidelines, particularly the Trust aspect. This will help you rank higher on Google pages. Now, let's move on to the updates.

Google My Business is now Google Business Profile

Yes, you heard it right! Google has made a name switch, but that's not all. Instead of managing your business from a dedicated dashboard, now all of it can be done from search. Just make sure you're logged into your Google account and search your business name on Google. All the tools you need to manage your business will be right there on the search page.

But, don't fret if you find this less convenient. For businesses with just one profile, this switch should prove to be beneficial. However, if you manage multiple profiles, the change may seem less user-friendly.

Profile Completeness Indicator

Google has also introduced a profile completeness indicator on your listing. A status bar in the top right corner will give you a hint about your profile completeness status. Green means you're good to go, yellow indicates work in progress, and red means there's a lot more to add.

Having a complete profile is crucial for SEO. It gives Google more information about your business, thereby increasing the chances of your business appearing in relevant search results. So, fill out your profile as much as possible.

Consider Ads

While organic, non-paid listings are the most valuable, there's no harm in considering Google ads, particularly if you have the budget for it. They can yield results, especially since you're paying per lead. Just be ready to go through the process of becoming a Google verified certified provider, which includes background checks.

Apple Business Connect

Moving away from Google, let's talk about Apple. The tech giant has recently introduced Apple Business Connect, a feature similar to Google Business Profile. It allows you to list your business on Apple Maps, making it an important platform to include in your online visibility strategy.

In summary, staying up to date with local SEO is essential for any locksmith business aiming to stay competitive in the digital age. Make the most of these tips and enhance your business's online visibility today!

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